Showco Swag: History & Gallery

Showco crew shirts weren’t souvenirs—they were working gear and a badge of belonging. This page is a visual timeline of the shirts that identified the crew/family behind the music, from the early printing roots to the touring years, and into what I’m preserving today at Showco Archives.

A visual timeline of the shirts that identified the Family behind the Music.

Part of that story runs through Denton “Tom” Monogram—an early thread in the practical world of crew apparel and printing. I’m sharing a 1975 Denton Monogram print pricing sheet from the archive as a snapshot of that era: the real-world costs and choices behind the ink, the blanks, and the production that helped put crew identity on cotton.

Over time, these shirts became part of the culture of the road: a quick way to identify the crew, mark a tour, and carry a piece of the work home. Today, I’m documenting and preserving the designs and the stories attached to them—so the people behind the shows don’t get lost to time. If you have photos of Showco shirts that aren’t shown here, I welcome contributions to help expand the record.

Email your photos to indigo@showcoarchives.com with any details you know (approx. year, tour/artist, whose shirt it was, and where the photo came from).

By sending photos, you’re confirming you have permission to share them and that Showco Archives may display them with credit.