Showco gets around. Onstage, backstage, at the neighborhood coffee shop—and sometimes in the last place you’d expect—a familiar logo turns up and another story begins.
I created Showco in the Wild to collect those sightings: artists, crew, friends, and fans keeping the name visible across generations. Every shirt, hat, and well-worn piece of swag carries a connection to the people who helped build Showco’s legacy.
Spotted Showco somewhere? Send me the photo and its story, or use “Add to the Story” at the bottom of this page to share your own picture and memories. Include who’s pictured, where it was taken, and who deserves the photo credit. I’d love to see where Showco turns up next!
1st possible Showco Inc. shirt? Early 1970s - Unknown persons
Alex Van Halen in a Showco shirt at McDonalds
Jeffrey Liles and friend at Kessler theatre, Dallas Tx - 2025
Becky Bornhorst, alum
Alex Van Halen, Michael Anthony
Benji LeFevre
Cody Tucker (grandson of alum Donnie Kretzschmar
Benji LeFevre
alum Blake Dewberry
John Bonham
John Bonham
John Bonham
John Bonham, Wolfman Jack, Robert Plant
John Bonham
The Bugs Henderson Group
The Carpenters
Jack Maxson
alum Patrick 'Catfish' Orourke
Eric Clapton
Eric Clapton
The Carpenters
Eric Clapton
Donnie 'DK' Kretzschmar
Led Zeppelin 1977 crew - Donnie Kretzschmar, Gary Carnes, ?, ?
Donnie Kretzschmar 1975 Led Zeppelin - A-Z Documentary
Donnie Kretzschmar
Donnie Kretzschmar - 1977 Led Zeppelin
Chari Short
Delton Bass
Doc Gans
Donnie Osmond
Eric Clapton
Erica Cruz
alum Larry Sizemore, Ronnie Van Zant
alum Larry Sizemore
Gary Rossington - Lynyrd Skynyrd
Genesis crew
Genesis
George Murray, David Bowie
alum Holly Anderson
alum Ian Knight
alum Paul (Shirley) Boren
Jeremy Wagner
alum Ivan Crews
FOS (Friend of Showco) Jan Michael Alejandro w/Jan AlCases
Jan Griffin in Blues Brothers Showco shirt
Jan Griffin in pink Showco 1977 Led Zeppelin shirt
Jason Bonham
Jim Sinardi
alum Monty Monkress
John Paul Jones
alum Johnny Roberts
Karen Carpenter
Kay Coates
Showco alumni at the Kessler - Indigo K-May, Midge & Lester Burton, Rosemary Chardukian, Doc Gans, Mark Hughes, Jim & Becky Bornhorst, Mike Ponczek (Kessler engineer) - 2024
alum Kirby Wyatt
alum Lester Burton
Little Feat
alum Tom Littrell
Louis Vuitton sporting a Showco shirt!
Led Zeppelin Security Team
Showco David Bowie 1976 shirt - Indigo K-May
Graham Collins, Indigo K-May - Dallas, TX 2024
Indigo Kretzschmar- CA coast 2015
Indigo Kretzschmar (Showco Narm shirt) given by Frank Ackenback
ML Procise
Rosemary Kretzschmar, Paula (Kubek) Anderson, Chris Dopson, Toni Ponczek - Showco reunion
Mr. Jimmy in Showco shirt - 2025
Wings boarding Wings over America jet.
Nita Snyder (RoyBoy's sister)
Phil Collins
Phil Collins
Mike Rutherford, Phil Collins (Genesis)
Robert Plant in Showco shirt in UK
John Visey - Showco Bad Company shirt - 1978
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant in Showco shirt at studio
Ronnie Van Zant
Ronnie Van Zant - Showco Sound shirt
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Ronnie Van Zant
Lynyrd Skynyrd
RoyBoy Snyder
alumPhil Schad
Scott Gorham (Thin Lizzy)
RoyBoy Snyder
Eddie Van Halen, alum Blake Dewberry, Alex Van Halen
Indigo & Gilberto May III at Taylor Hawkins Tribute - Wembley Stadium, UK (Showco David Bowie 1976 shirt and Led Zeppelin 1979 Knebworth crew shirt)
Steve Jander
Jim Hubbard in Showco shirt, Keith Moon (The Who)
ML Procise, Craig Schertz, JW, ?, ?, ? , ?, ?
Mynetta Cockrell
courtesy of JW
Lynyrd Skynyrd roadie Craig Reed
alum David Schad
Showco fan, Josh Kiszka (Greta Van Fleet)
alum Ted Tittle in Showco shirt watching Levon Helm (The Band)
alum Ted Tittle
alum Ted Tittle
Ted Tittle in Showco shirt behind Rick Danko (The Band)
alum Billy King in Showco shirt
The Carpenters
alum Charles Pass - 2024
David Byron (Uriah Heep), Doc Gans
David Byron (Uriah Heep), Doc Gans
Dougie - Lynyrd Skynyrd backstage - 2025
Mike Ponczek w/Showco Toto shirt, Indigo K-May @ The Kessler 2024
Indigo & Gilberto May III @ Red Rocks - Norah Jones 2024
Indigo & Gilberto May III @ Red Rocks - Norah Jones 2024
Showco Shenanigans
Brian Teed behind the scenes at Dancing with the Stars, wearing a SHOWCO shirt. 2026
Southern Steel / Classic Skynyrd Live sporting Showco! Jon Kiphart spotted this image in a local tribute-band ad in the Hudson Valley and emailed it to me. Jon also shared memories of working for Rainbow Productions in 1970s London. Thanks for the sighting, Jon! 2026
Jon Daniel sporting his Showco hat at Wayward Coffee in Oak Cliff. My friend Lydia Arnold spotted him and sent me the photos. Thanks for the sighting, Lydia! 2026
Jimi Bedsole, Sonny Landreth guitar tech— Showco in the Wild at Crossroads Guitar Festival 2026!
Matt Sullivan
Jimi Bedsole, Sonny Landreth guitar tech— Showco in the Wild at Crossroads Guitar Festival 2026!
Add Your Showco in the Wild Story
Spotted Showco out in the world? Wearing a vintage shirt, displaying a pass, holding onto a piece of gear, or sharing a photo connected to the crew?
Add your photo and tell us what you know. It can be a full memory or simply a name, place, year, tour, or story behind the item.
Your contribution helps preserve the history of Showco and the people who carried its legacy far beyond the stage.