Texas International Pop Festival (1969)

Poster for the Texas International Pop Festival, held from the 28th to the 31st of July, 1969. Features a central illustration of a hand making a peace sign with two fingers, flanked by various band names and performers such as B.B. King, Canned Heat, Chicago Transit Authority, Crosby Stills Nash & Young, Delaney Bonnie & Friends, Freddy King, Herbie Kanu, Incredible String Band, Led Zeppelin, jazz artist Janis Joplin, Rotary Connection, Sam & Dave, Sly & the Family Stone, Spirit, Ten Years After, and Tony Joe White. The poster uses bold, colorful text on a yellow background.

The Texas International Pop Festival, held over Labor Day weekend in 1969, stands as one of the most legendary music events in Texas history. Organized by Showco founders Angus Wynne III and Jack Calmes, the festival brought together more than 120,000 fans in Lewisville, Texas, for a three-day celebration of rock, blues, and counterculture—just weeks after Woodstock.

With performances by Janis Joplin, Led Zeppelin, B.B. King, Santana, Sly & the Family Stone, and more, the festival not only showcased iconic music but also marked a turning point for live event production in the South. Behind the scenes, Wynne and Calmes’s innovative approach to sound and staging—along with the debut of Showco’s early technology—set new standards for concert experiences nationwide.

This page preserves the sights, sounds, and stories of the Texas International Pop Festival. Explore rare photos, original articles, memorabilia, and firsthand accounts from the event that helped launch Showco’s enduring legacy and reshaped the future of live music.`

Festival Program

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